Marketing

In today’s fast-paced and ever-evolving marketplace, effective marketing strategies are essential for businesses to stand out, engage their target audience, and drive growth. Understanding consumer behavior and leveraging the right channels are key to creating impactful marketing campaigns that resonate with customers.

At Tandem Consulting Group (TCG), we specialize in developing comprehensive marketing strategies that align with our clients’ goals and objectives. Our experienced team collaborates with organizations to identify opportunities for innovation and maximize their marketing efforts.

Pharmaceuticals

Pharmaceutical and biotech companies must excel in every aspect of their operations, from research and development to supply chain management and commercialization. Flawless execution across these dimensions is essential for success in the industry.

Medical Technology

The MedTech landscape is undergoing rapid transformation with the emergence of innovative devices and products, integrated platforms, and digitally powered selling and service models. At Beratung, we specialize in assisting clients in navigating these changes by helping them develop the right strategies and execute them flawlessly.

Healthcare Payers

We can assist you in boosting market share in stagnant markets, expanding into lucrative new markets, optimizing the Medical Loss Ratio, harnessing the power of data analytics, enhancing member experiences, and streamlining automation processes.

Healthcare Providers

To achieve and maintain a winning position, a well-crafted strategy, tailored operating model, and effective change management are essential. We can assist you in navigating these challenges, offering strategic guidance and expertise in designing and implementing the right operating model, enabling your organization to thrive in the dynamic healthcare industry.

How we help

Beratung has a proven track record of delivering exceptional case work and collaborating closely with leaders and investors in the healthcare ecosystem. Our expertise drives innovation and creates value for our clients in the healthcare industry.

We conduct in-depth assessments to understand the specific challenges faced by healthcare distributors and their acute and ASC customers. This includes analyzing their existing inventory management processes, clinical/non-clinical workflows, and pain points in service delivery.

Adjacency growth strategy for a leading healthcare supply chain technology and services company, yielding a clear and prioritized roadmap for both organic and inorganic opportunities.

Growth strategy roadmap for a group purchasing organization (GPO) seeking to evolve its competitive position and bolster its value proposition to provider members.

We conduct a thorough analysis of the market landscape, identifying trends, regulatory requirements, and customer needs in the 503B outsourcing space. This analysis provides a foundation for identifying new product development opportunities.

200+

Dedicated industry experts around the globe

2,700+

Healthcare engagements over the past decade

Client results

Explore our success stories to see how we have helped businesses like yours overcome challenges and achieve tangible results.

Business Strategy Development

Craft effective strategies to drive competitiveness and achieve business objectives.

Process Optimization

Streamline operations and improve efficiency to maximize productivity and reduce costs.

Market Research and Analysis

Gain valuable insights into your target market, competitors, and customer needs.

Change Management

Navigate organizational change smoothly and ensure successful implementation.

Technology Solutions

Our partners with leading technology providers to guide our clients through the implementation process.

Related Insights

Market Research and Analysis

Conducting in-depth market research to understand industry trends, competitive landscapes, and customer preferences, enabling data-driven decision-making

Brand Strategy Development

Crafting compelling brand narratives and positioning strategies that differentiate clients in the market and build strong emotional connections with customers.

Digital Marketing Solutions

Implementing integrated digital marketing strategies, including SEO, content marketing, social media, and email campaigns, to enhance online visibility and engagement.

Campaign Planning and Execution

Designing and executing targeted marketing campaigns that drive awareness, generate leads, and support sales initiatives.

Performance Measurement and Optimization

Establishing key performance indicators (KPIs) to assess the effectiveness of marketing efforts and continuously refine strategies based on insights and results.

Our goal at TCG is to empower businesses to harness the full potential of marketing, driving engagement, loyalty, and long-term success.